If you want to get your business two steps ahead of your competition, you should include online video marketing as a tactic in their marketing plans. Doing so will expand the conversion rates and success of any advertising, marketing, or social campaign investment.
The reasons for using online video fall back to video being the best way to build business value at every stage of the customer life cycle. Here are few ways that online video content marketing helps businesses:
- Bringing products and brands to life
- Converting browsers into buyers
- Improving customer service efficiency
- Building trust and authenticity
- Increasing traffic and time on site
- Expanding audience and building brands
- Improving internal communications with stakeholders
Because the use of corporate online video marketing is relatively new to the field of digital marketing, too few organizations use video content marketing effectively. Most are using traditional advertising and TV newscasts as their main web video productions. While most are posting these web videos on YouTube, some are just posting video content in a static video player that has no social sharing functionality or takes a long time to load.
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